From Clutter to Ritual
We refused to clean a beautiful home with ugly bottles. NĒRA blends fine‑fragrance perfumery, high‑performance chemistry and refills—fewer plastics, fewer bottles, more beauty.
About Us
The New Era of Clean Living
At NĒRA, we believe cleaning should be more than a chore. It should be a ritual that transforms your space, uplifts your mood, and restores harmony to your home.
We set out to replace the 7–10 mismatched bottles hiding under your sink with a refined, refillable system — one that is as beautiful as it is effective. Every product we make is powered by world-class science and infused with designer-grade fragrance, blending performance with indulgence.
Our Mission
To redefine what “clean” means.
NĒRA is about more than erasing dirt — it’s about replacing stress and clutter with design, fragrance, and simplicity. Our products kill 99.9% of bacteria, yet they smell like your favourite perfume. They look elegant enough to display proudly, and they are refillable to protect our planet.
Our Values
- Fragrance-first functionality: Each product is crafted with premium scent profiles that turn cleaning into a sensory experience.
- Counter-worthy design: Bottles, cloths, and gloves that deserve to be seen, not hidden.
- Sustainable luxury: Refillable formats, biodegradable formulas, and cruelty-free standards guide everything we do.
- A lifestyle story: NĒRA isn’t just a product — it’s a community and a new way of living.
Our Story
NĒRA was born from a simple tension: why should our cleaning products feel clinical, when every other part of our home — from skincare to fragrance — is intentional and expressive?
Our founder, Paulina, envisioned a world where cleaning could feel like self-care. Working with expert chemists and perfumers, she created a system that merges science-backed formulas with fragrance artistry, delivering products that not only work but also elevate your daily life.
The Ritual
From your kitchen counters to your bathroom tiles, NĒRA simplifies and beautifies every touchpoint in your home. With three signature scents — Amalfi Sun, Oud Blanc, and Amber Rouge — carried across sprays, refills, cloths, and gloves, your space becomes a cohesive sensory sanctuary.
This is not just cleaning.
This is The New Era of Clean Living.
